7:00 pm - 10:00 pm


Bookings closed


Marriott Hotel
Berliner Str. 93, München, Bayern, 80805, Bavaria

Event Type

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Prinz Luitpold von Bayern, President, König Ludwig International GmbH & Co. KG

Jen Canale, Head of Sales and Marketing for Higgins Ale Works

Dr. Michael Zepf, Member of the Managing Board, Doemens Academy GmbH

Moderator: Paul Morgan, Board Member/VP Marketing Communications, AGBC Munich

This is our first hybrid meeting with the in-person session taking place at the Marriott (Berliner Str. 93, 80805 Munich). See registration info below.

What’s happening on the German beer market today and what is the outlook for the near future? Our unique panel of brewing experts will explore the German beer market from their various perspectives: What about changing tastes in beer, craft beers entering the market, encroachment by wine and spirits, the pandemic lockdown, and brewing supply chains? All this and more will be part of our October Monthly Meeting. If you are just a friend or even a lover of the amber fluid, this discussion is not to be missed!

Prinz Luitpold von Bayern, President, König Ludwig International GmbH & Co. KG (www.koenig-ludwig-brauerei.com)

Prinz Luitpold took over the family brewery Schlossbrauerei Kaltenberg in 1976 and built it up to a leading specialty brewery in Bavaria. In parallel he started a beer franchise in 1979 with production of his “Royal Bavarian Beer” Brands. Today Kaltenberg, König Ludwig Dunkel, and König Ludwig Weißbier are brewed and produced under license of the Schlossbrauerei Kaltenberg subsidiary “König Ludwig International” in 14 countries around the world, strictly in accordance with the Bavarian purity law and under constant quality control.

Jen Canale, Head of Sales and Marketing for Higgins Ale Works (higginsaleworks.com)

Higgins Ale Works is a craft nano brewery in Maxvorstadt that Jen co-founded in 2018 with her husband and brewer, Paul Higgins. Higgins Ale Works brews IPAs, Pale Ales and Cream Ales by hand in the heart of Munich’s brewing district, fusing American innovation with German tradition. Jen applies the skills she acquired during her career in tech sales to the daily business of operating a brewery, keeping customers engaged, and supporting the craft brewing community to accelerate market demand for diverse, handcrafted beer.

Dr. Michael Zepf, Member of the Managing Board, Doemens Academy GmbH (doemens.org)

Dr. Michael Zepf is educational manager at the Doemens Academy and Director of the World Brewing Academy courses of Doemens and manager of the business division Savour Academy. He holds a Ph.D. in brewing science from the Technical University Munich-Weihenstephan. After 6 years in the scientific and educational profession in brewing technology at the Technical University Munich and after 9 years as Head Brewmaster in a German brewery, he became a member of the Doemens Academy faculty in 2009. Beer is profession and passion for him.

For in-person attendees, the first 40 people to sign up are free. Those registering afterwards will be charged:  AGBC Members Eur 32, Guests Eur 42, Student Members Eur 22. This covers the excellent Marriott buffet and one drink. Use the booking form below to register. 3G+ rules will apply (geimpft, genesen, PCR test within 48 hours)!

Online attendees are free.
After registering for the online part, you will receive a confirmation email containing information about joining the event. Registration for the Zoom webcast at: https://us06web.zoom.us/webinar/register/WN_ZHtdpKtiRia1yqjZ8PPRRA


Event registration is closed for this event.