4 Questions to Elisabeth Schlag-Lawrence
Elisabeth joined AGBC Munich in August 2025.
Q1: Since when do you live in/around Munich? What brought you here and what is your business?
A1: I’ve been based back in Munich for 5 years now, originally grew up here the first 20 or so years – and then came back to be with my family again after many years away. My life and career have always been transatlantic. I grew up with strong ties to both Germany and the U.S. and have lived and worked extensively on both sides of the ocean. Professionally, I bring more than three decades of global executive experience across industries, with deep expertise in supply chain, procurement, digitalization, and enterprise-wide transformation. Today, my work centers on senior executive advisory, (AI) digitally-enabled business transformation, and helping organizations navigate large-scale change. Part of that is also a much needed shift in our focus on the “Human Being” – as well as our Leadership style. Spend a lot of time talking about upskilling and mindset. After all, that is what is needed now more than ever – in every industry. Let alone Germany right now. If anyone needs help “poking the bear” and actually creating change, I’m always happy to engage.
Q2: How did you learn about AGBC, what was your reason to become a member and why would you recommend to join?
A2: I learned about AGBC through a mutual German friend who met me and could not believe I wasn’t already a member. Given that I am fully bilingual and bicultural and have lived on both sides of the Atlantic, continuing to actively support and strengthen the German-American relationship is deeply important to me – now more than ever. AGBC strikes me as a strong group of open-minded, internationally minded professionals who genuinely care about advancing the transatlantic business dialogue. That makes it both relevant and timely.
Q3: If you could choose one of the next AGBC event topics, what would it be?
A3: A session on “Leading Through Digital and AI Transformation – What Actually Works” would be highly relevant. Many organizations are experimenting, but fewer are successfully driving adoption and cultural change. I would also be happy to help facilitate a panel or interactive discussion on women in leadership — particularly how to balance career and life in demanding environments. This conversation is just as important for young men as it is for young women. Additionally, a slightly humorous, interactive session exploring German vs. U.S. cultural differences – and what strengths we can consciously leverage from each – could be both insightful and engaging.
Q4: What is your favorite spot/activity in Munich (or surroundings) and why?
A4: Starnberger See. I spent time there as a child, and it was what I missed most whenever I was away — my biggest homesickness. The lake, the view of the Alps with their white tips in the distance, and a simple Butterbreze capture something quintessentially Bavarian for me. It’s grounding and expansive at the same time.
Thank you, Elisabeth.
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